客户研究表明，组织可以节省高达2美元.3m in time savings on marketing analytics activities and improved efficiency in data management and operations over three years when using Adverity’s end-to-end marketing data analytics platform.
Adverity, 领先的智能数据分析平台, announced the findings of a new study that quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. 的 总经济影响研究, commissioned by Adverity and conducted independently by Forrester Consulting, reveals potential impact for companies using Adverity to help improve and speed up the way they make insights-driven marketing decisions.
Forrester Consulting conducted the study with access to a tenured Adverity customer to project a three-year financial analysis based on interviews with the customer decision-maker and examination of costs, 好处, 灵活性, 以及使用环境影响评估方法的风险. 客户, 全球消费电子产品制造商, 在各种品牌中工作, 在多个地点运作, and runs thousands of marketing campaigns across all their global brands annually.
不管客户的营销活动的规模和影响, the global marketing performance team had limited oversight of their overall performance prior to investing in Adverity.
的 TEI financial three-year analysis serves as an example of the potential financial impact of Adverity's platform on a business's marketing operations. 除了368%的投资回报率，该研究还说明了以下好处:
数据管理和操作的效率， freeing up 80% of employees' time for a projected overall savings of $564,000 over three years.
Timely insights on performance, allowing for optimization of marketing activities, the 灵活性 to optimize campaigns allowed this organization to save and reallocate an estimated $2.900万年.
节省市场分析活动的时间， the company estimated that having access to automated reports could cut down about 75% of their time spent on these activities which amounted to a time savings of $1.三年800万.
“Companies are spending millions of dollars on advertising and yet still can feel like they are operating in the dark when it comes to showing how and why marketing budget is being spent,” 哈里特Durnford-Smith CMO 在Adverity. “Combine that with competing priorities for budget and it can be dangerously easy for internal stakeholders to lose confidence in marketing. We understand how critical it is to have the right tools to make data-backed marketing decisions and prove the return on investment for digital campaigns.”
的 Head of Marketing Insights and Performance at the organization analyzed for the study remarked on the amount of time their team spent on data integration, 地图和清理之前与腾讯五分彩. Data wrangling wasn’t the only challenge as evidenced by the notable insights shared in the study:
“For the first time ever, we have the ability to calculate return on investment or ad spend.”
“而不是盯着自己的筒仓, 腾讯五分彩现在敦促所有从事市场营销的人，部分还包括销售人员, to look at the performance end-to-end so they can see the impact of their investments.”
Forrester的研究还揭示了“腾讯五分彩”带来的广泛的质量效益, 包括转换为数据驱动的组织, 通过数据民主化改善协作, 提高了工作满意度和员工保留率. Adverity自动化营销数据报告的能力, analyzing and decision-making can produce significant savings and create real-time optimizations for omnichannel digital marketing campaigns.
Adverity is 领先的智能数据分析平台 that enables businesses to make insights-driven decisions, 更快和更容易. 所使用的营销, 销售和电子商务团队遍布全球, 腾讯五分彩会将孤立的数据转化为可操作的洞见, reducing the complexity in demonstrating marketing effectiveness and return on investment across multiple channels.
By automating data integration from hundreds of sources and working seamlessly with your existing tech stack, Adverity's flexible end-to-end platform delivers a single view of marketing and sales performance across your entire business. 的 platform's powerful data visualizations and proactive analytics reveals tangible insights and uncovers real-time opportunities for improving performance and driving growth. 公司总部设在维也纳，在伦敦和纽约设有办事处.