Marketing analytics platform announces two new C-Level roles to accelerate strategy and customer-centricity.
(维也纳, 奥地利——6月8日, 2021] Adverity, 快速增长的市场分析平台, has announced the expansion of its Executive Team to meet increasing demand and rapid growth of the company. 看到变化 哈里特Durnford-Smith 命名为 首席营销官 (CMO)与 克里斯蒂娜·施莱辛格 as 首席客户官 (CCO).
The announcement is seen as a reflection of how quickly the company has grown in recent years with the new roles intended to accelerate business strategy and further increase customer focus. “Both Harriet and Christina are proven leaders and have been extremely influential in the continuing success of Adverity,首席执行官兼联合创始人说, 亚历山大Igelsbock, “They both bring a wealth of experience and we’re very excited to see them assuming greater responsibility at a time of exponential growth for the company.”
Schlesinger has spent her entire career in marketing SaaS businesses joining Adverity in 2017. 之前销售副总裁 & 账户管理, as CCO her focus will be on grouping Adverity’s customer-facing and delivery functions together to streamline their customer-focused strategy across the business.
With a proven track record in B2B technology marketing in agency and in-house roles, 在2019年加入Adverity之前, Durnford-Smith established and scaled the marketing function at a successful UK-based technology consultancy that was recently acquired by a 全球IT服务提供商和投资公司. Previously Adverity’s VP of Marketing and Growth, her new role as CMO will see her responsible for driving new global marketing strategies for the business as it continues to expand.
关于Adverity Adverity is an intelligent marketing analytics platform specializing in enabling data-driven marketing teams to make better decisions and improve performance, 更快和更容易. By transforming siloed data into actionable insight, Adverity reduces the complexity involved in demonstrating the return on investment of multichannel marketing spend. Through automating data integration from hundreds of sources, 腾讯五分彩与厂商无关的, end-to-end platform delivers a single view of marketing performance across your business. 借助强大的数据可视化功能, Adverity reveals the tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with predictive analytics.